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Ambassador Waleed Shamsid-Deen was appointed as Special Envoy for the Republic of Sierra Leone by His Excellency Julius Maada Bio, President of Sierra Leone, in December of 2021.  Ambassador Shamsid-Deen’s mandate is to promote Trade & Investment.

Ambassador Shamsid-Deen is also the President/CEO of Supreme Foods Worldwide (SFW), a family-owned franchise company with real estate and restaurant holdings in the United States and Mexico. SFW is known for two brands; Supreme Fish Delight and Supreme Burger, with franchise locations throughout Georgia, South Carolina and Playa Del Carmen. 

In the past two decades, through his consultancy Shamsid-Deen & Associates, Ambassador Shamsid-Deen has served as a consultant for Athletes, Entertainers, Entrepreneurs and Producers; managing and protecting their personal business and philanthropic interest. Ambassador Shamsid-Deen has helped lead investments in real estate, restaurants, and the entertainment industry. He was co-executive producer for the hit reality show Being Bobby Brown and Producer of a theatrical entitled Drumline Live.  

Ambassador Shamsid-Deen’s vision is to use entrepreneurship to bridge the gap between African Americans in the Diaspora and those on the continent, while simultaneously increasing the number of Black-owned entrepreneurs throughout the US and the world.  

Ambassador Shamsid-Deen is also the founder and Chairman of the Board for Supreme Family Foundation, a non-profit 501(c)(3) organization with the Mission to engage, empower and encourage our community through basic needs, cultural exposure and economic opportunities for success.  

Ambassador Shamsid-Deen has authored a book, Excellence at a Minimum: The Plight of an Entrepreneur.  A global traveler, Ambassador Shamsid-Deen has visited over 40 countries and led academic and business delegations throughout several nations in Africa and the Middle East. 

Ambassador Shamsid-Deen has received the prestigious 100 Most Influential Muslims Award, Businessman of the Year Award, The Mazda Heroes Award, The Bank of America/Mastercard Community Service Award, Rotary Club’s Service Above Self Award, The Rising Star Award, The Excellence in Business Award, The Champion Award and The Spark Award. 

Ambassador Shamsid-Deen holds a BS in business economics from Florida A & M University and an MBA with a concentration in Finance from Walden University. A native of Brooklyn, NY, Waleed is married to Dr. Quiana Shamsid-Deen and has six children; Lawrence, Safiyah, Siraj, Micah, Aya and the late Nya.

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